Here is Why Contractors Should Have a Home Improvement Blog
It is almost unbelievable that more than 300 billion dollars were spent on home improvement and repair in a single year. Standing out from the rest may be a tricky task. One way to achieve this is to get your work and skills out there with a blog.
Do you have an interest in blogging on home improvement but are not sure where to begin? Do not worry as in the guide below, you will know how and why a blog can assist you in gaining leads as a contractor.
Potential customers can learn about your background from a public website, but a blog allows for a lot more. Write about varying home improvement topics to show possible clients that you’re quite knowledgeable in this industry and you’ve got the abilities to pull off home improvement jobs.
Write about the projects you’ve undertaken in the past. Be sure to incorporate a lot of images. The images must have been taken before and after the job, and they can speak volumes to anyone searching for home improvement jobs.
LaborPanes does an excellent job of this, showing every part of the process for the different services they provide. Make sure to highlight any special skills that set you apart from your rival(s).
Consider writing blog articles about small DIY jobs that the homeowners can tackle themselves. They will treat you as a respectable source of information. To show that you are up-to-date on what is popular in the market, write about trends. All these various kinds of blog posts will help to convince your clients that you’re the perfect contractor for them.
Writing a blog is an awesome way to connect with both past and potential clients. Make certain to allow comments on the articles you put up. This will enable visitors to your site to ask questions. This is an excellent way to engage with your readers and showcase your knowledge.
Starting online conversations will build trust and respect for you as a contractor. These online conversations will provide more business opportunities for your home improvement business. Make sure you share your blog articles across all of your business’ social media pages so that your whole audience can observe the new content.
An awesome idea is to monetize your blog, especially if you can get plenty of traffic to your blog. Having a home improvement blog which is effective makes some businesses want to advertise with you. Some organizations will pay to post as guest bloggers on your site.
You can make off a living off of writing a blog; therefore, this might be a wonderful way to increase revenue for your business. Make certain you use the perfect keywords for your business and target market.